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Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context
International Marketing (RLE International Business)
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Authors: Simon Majaro
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an internationa
Strategies for International Industrial Marketing (RLE International Business)
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Authors: Peter W Turnbull
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Type: BOOK - Published: 2013-05-07 - Publisher: Routledge

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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive origin
Research in International Marketing (RLE International Business)
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Authors: Peter W Turnbull
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural
The Growth of International Business (RLE International Business)
Language: en
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Authors: MARK CASSON
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This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisatio