Islamic Marketing
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Language: en
Pages: 261
Pages: 261
Type: BOOK - Published: 2016-03-03 - Publisher: CRC Press
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a
Language: en
Pages: 543
Pages: 543
Type: BOOK - Published: 2011-01-01 - Publisher: Edward Elgar Publishing
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice
Language: en
Pages: 331
Pages: 331
Type: BOOK - Published: 2014-07-31 - Publisher: IGI Global
"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and
Language: en
Pages: 271
Pages: 271
Type: BOOK - Published: 2016-05-28 - Publisher: Springer
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditio
Language: en
Pages: 411
Pages: 411
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to