Key Marketing Concepts
Author | : Mike Meldrum |
Publisher | : |
Total Pages | : 246 |
Release | : 1995 |
ISBN-10 | : 0333645634 |
ISBN-13 | : 9780333645635 |
Rating | : 4/5 (34 Downloads) |
Download or read book Key Marketing Concepts written by Mike Meldrum and published by . This book was released on 1995 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.