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La investigación de audiencias en televisión
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Pages: 348
Authors: Jordi A. Jauset
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Grupo Planeta (GBS)

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Introducción : medios, consumo y publicidad - Estadística básica - Teorías de muestras (I). Conceptos - Teoría de muestras (II). Errores y tamaños - Teor�
Audience Research Methodologies
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Authors: Geoffroy Patriarche
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Type: BOOK - Published: 2013-07-31 - Publisher: Routledge

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The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience r
The SAGE Handbook of Television Studies
Language: en
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Authors: Manuel Alvarado
Categories: Social Science
Type: BOOK - Published: 2014-12-09 - Publisher: SAGE

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"Genuinely transnational in content, as sensitive to the importance of production as consumption, covering the full range of approaches from political economy t
Applications and Usability of Interactive TV
Language: en
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Authors: María J. Abásolo
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Type: BOOK - Published: 2020-08-24 - Publisher: Springer Nature

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This book constitutes the refereed proceedings of the 8th Iberoamerican Conference on Applications and Usability of Interactive Television, jAUTI 2019, in Rio d
La educación mediática y los profesionales de la comunicación
Language: en
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Authors: Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-11-15 - Publisher: Editorial GEDISA

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Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre