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For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create y
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In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co
Marketing Library and Information Services: International Perspectives
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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries
The Accidental Library Marketer
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"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote t
Instruction in Libraries and Information Centers
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"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library