Lifestyle Brands
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Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2012-12-05 - Publisher: Springer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to mainta
Language: en
Pages: 104
Pages: 104
Type: BOOK - Published: 2012-12-05 - Publisher: Springer
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to mainta
Language: en
Pages: 329
Pages: 329
Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press
A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Language: en
Pages: 834
Pages: 834
Type: BOOK - Published: 2016-05-17 - Publisher: Anchor
From the two-time Pulitzer Prize finalist, bestselling historian, and author of Our First Civil War—and "the rare academic historian who can write like a best
Language: en
Pages: 239
Pages: 239
Type: BOOK - Published: 2010-10-27 - Publisher: Springer
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out pe