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Lifestyle Brands
Language: en
Pages: 156
Authors: S. Saviolo
Categories: Business & Economics
Type: BOOK - Published: 2012-12-05 - Publisher: Springer

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to mainta
Lifestyle Brands
Language: en
Pages: 104
Authors: S. Saviolo
Categories: Business & Economics
Type: BOOK - Published: 2012-12-05 - Publisher: Springer

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to mainta
Brand Society
Language: en
Pages: 329
Authors: Martin Kornberger
Categories: Business & Economics
Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press

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A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Reagan
Language: en
Pages: 834
Authors: H. W. Brands
Categories: Biography & Autobiography
Type: BOOK - Published: 2016-05-17 - Publisher: Anchor

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From the two-time Pulitzer Prize finalist, bestselling historian, and author of Our First Civil War—and "the rare academic historian who can write like a best
Personal Brands
Language: en
Pages: 239
Authors: Roberto Álvarez del Blanco
Categories: Business & Economics
Type: BOOK - Published: 2010-10-27 - Publisher: Springer

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The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out pe