Luxury Brands In Emerging Markets
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Type: BOOK - Published: 2017-10-05 - Publisher: Springer
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed t
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"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"-
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Type: BOOK - Published: 2020-10-12 - Publisher: Springer Nature
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha
Language: en
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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses an