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Luxury Fashion Branding
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Pages: 481
Authors: U. Okonkwo
Categories: Business & Economics
Type: BOOK - Published: 2016-01-18 - Publisher: Springer

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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion
Fashion Branding and Communication
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Authors: Byoungho Jin
Categories: Business & Economics
Type: BOOK - Published: 2017-04-26 - Publisher: Springer

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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu
Fashion Brands
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Pages: 284
Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Understanding Luxury Fashion
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Type: BOOK - Published: 2019-11-08 - Publisher: Springer Nature

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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that
Luxury and Fashion Marketing
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Authors: Satyendra Singh
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Type: BOOK - Published: 2020-12-06 - Publisher: Routledge

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The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.