Marketing Management

Marketing Management
Author :
Publisher :
Total Pages : 0
Release :
ISBN-10 : 1260381919
ISBN-13 : 9781260381917
Rating : 4/5 (19 Downloads)

Book Synopsis Marketing Management by : Greg W. Marshall

Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--


Marketing Management Related Books

Marketing Management
Language: en
Pages: 0
Authors: Greg W. Marshall
Categories: Marketing
Type: BOOK - Published: 2022 - Publisher:

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually
Marketing Management
Language: en
Pages: 0
Authors: Russell S. Winer
Categories: Marketing
Type: BOOK - Published: 2007 - Publisher: Prentice Hall

DOWNLOAD EBOOK

For upper-level undergraduate or MBA courses in Marketing Management. The only marketing management text with a strategic framework to take students beyond the
Marketing Strategy and Management
Language: en
Pages: 0
Authors: Michael J. Baker
Categories: Business & Economics
Type: BOOK - Published: 2014-12-19 - Publisher: Red Globe Press

DOWNLOAD EBOOK

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) a
Marketing Management
Language: en
Pages: 901
Authors: Michael R. Czinkota
Categories: Business & Economics
Type: BOOK - Published: 2021-08-24 - Publisher: Springer Nature

DOWNLOAD EBOOK

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, rev
Retail Marketing Management
Language: en
Pages: 369
Authors: Helen Goworek
Categories: Business & Economics
Type: BOOK - Published: 2015-07-02 - Publisher: Pearson Higher Ed

DOWNLOAD EBOOK

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing