Management Marketing And Promotion Of Library Services Based On Statistics Analyses And Evaluation
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Language: en
Pages: 464
Pages: 464
Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Type: BOOK - Published: 2008-11-03 - Publisher: Walter de Gruyter
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty
Language: en
Pages: 448
Pages: 448
Type: BOOK - Published: 2006 - Publisher: Walter de Gruyter
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2009 - Publisher: American Library Association
Adresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throu
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2013-06-25 - Publisher: Walter de Gruyter
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info
Language: en
Pages: 385
Pages: 385
Type: BOOK - Published: 2008-11-03 - Publisher: Walter de Gruyter
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China fro