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Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
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Type: BOOK - Published: 2008-11-03 - Publisher: Walter de Gruyter

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Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty
Marketing Library and Information Services
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Authors: Dinesh K. Gupta
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Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"
Fundamentals of Collection Development and Management
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Adresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throu
Marketing Library and Information Services II
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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info
Library Management and Marketing in a Multicultural World
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The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China fro