Managing and Marketing Tourist Destinations

Managing and Marketing Tourist Destinations
Author :
Publisher : Routledge
Total Pages : 263
Release :
ISBN-10 : 9781136904752
ISBN-13 : 1136904751
Rating : 4/5 (52 Downloads)

Book Synopsis Managing and Marketing Tourist Destinations by : Metin Kozak

Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.


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