Related Books

Market Response Models
Language: en
Pages: 507
Authors: Dominique M. Hanssens
Categories: Business & Economics
Type: BOOK - Published: 2005-12-19 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to ma
Market Response Models
Language: en
Pages: 524
Authors: Dominique M. Hanssens
Categories: Business & Economics
Type: BOOK - Published: 2003-01-31 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales dri
Market Response Models: Econometric and Time Series Analysis
Language: en
Pages: 389
Authors: Dominique M. Hanssens
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge
Market Response and Marketing Mix Models
Language: en
Pages: 89
Authors: Douglas Bowman
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Now Publishers Inc

DOWNLOAD EBOOK

Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix mod
Local Electricity Markets
Language: en
Pages: 474
Authors: Tiago Pinto
Categories: Business & Economics
Type: BOOK - Published: 2021-07-03 - Publisher: Academic Press

DOWNLOAD EBOOK

Local Electricity Markets introduces the fundamental characteristics, needs, and constraints shaping the design and implementation of local electricity markets.