Marketing And Consumer Identity In Multicultural America
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Language: en
Pages: 482
Pages: 482
Type: BOOK - Published: 2001-02-06 - Publisher: SAGE Publications, Incorporated
Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. T
Language: en
Pages: 258
Pages: 258
Type: BOOK - Published: 2007-12-18 - Publisher: Schocken
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a sa
Language: en
Pages: 403
Pages: 403
Type: BOOK - Published: 2014-12-17 - Publisher: Routledge
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing meth
Language: en
Pages: 360
Pages: 360
Type: BOOK - Published: 1995-04-05 - Publisher: SAGE Publications, Incorporated
Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volu
Language: en
Pages: 568
Pages: 568
Type: BOOK - Published: 2015-05-19 - Publisher: Springer
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl