Marketing And Globalization
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Language: en
Pages: 495
Pages: 495
Type: BOOK - Published: 2018-07-17 - Publisher: Routledge
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and posi
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them curr
Language: en
Pages: 434
Pages: 434
Type: BOOK - Published: 2004-05-18 - Publisher: John Wiley & Sons
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many compani
Language: en
Pages: 772
Pages: 772
Type: BOOK - Published: 1992 - Publisher: Prentice Hall
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketi
Language: en
Pages: 1016
Pages: 1016
Type: BOOK - Published: 1999 - Publisher: Cengage Learning
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Persp