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The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing
Author :
Publisher : McGraw Hill Professional
Total Pages : 259
Release :
ISBN-10 : 9780071408790
ISBN-13 : 0071408797
Rating : 4/5 (90 Downloads)
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Book Synopsis The Fundamentals of Business-to-Business Sales & Marketing by : John Coe

Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe and published by McGraw Hill Professional. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description


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Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these