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Unlocking the Customer Value Chain
Language: en
Pages: 354
Authors: Thales S. Teixeira
Categories: Business & Economics
Type: BOOK - Published: 2019-02-19 - Publisher: Crown Currency

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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why
Michael Porter's Value Chain
Language: en
Pages: 28
Authors: 50minutes,
Categories: Business & Economics
Type: BOOK - Published: 2015-09-02 - Publisher: 50 Minutes

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Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible
Marketing and the Customer Value Chain
Language: en
Pages: 351
Authors: Thomas Fotiadis
Categories: Business & Economics
Type: BOOK - Published: 2022-02-28 - Publisher: Taylor & Francis

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Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success.
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Services Marketing
Language: en
Pages: 510
Authors: Manfred Bruhn
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Pearson Education

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Written from a European perspective, this book demonstrates how services firms can create value by marketing. Divided into five parts, it includes case studies