CIM Coursebook Marketing Environment 07/08

CIM Coursebook Marketing Environment 07/08
Author :
Publisher : Routledge
Total Pages : 365
Release :
ISBN-10 : 9781136419560
ISBN-13 : 113641956X
Rating : 4/5 (60 Downloads)

Book Synopsis CIM Coursebook Marketing Environment 07/08 by : Mike Oldroyd

Download or read book CIM Coursebook Marketing Environment 07/08 written by Mike Oldroyd and published by Routledge. This book was released on 2012-06-14 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.


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BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definiti