Food Marketing to Children and Youth

Food Marketing to Children and Youth
Author :
Publisher : National Academies Press
Total Pages : 537
Release :
ISBN-10 : 9780309097130
ISBN-13 : 0309097134
Rating : 4/5 (30 Downloads)

Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.


Food Marketing to Children and Youth Related Books

Food Marketing to Children and Youth
Language: en
Pages: 537
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2006-05-11 - Publisher: National Academies Press

DOWNLOAD EBOOK

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and
Challenges and Opportunities for Change in Food Marketing to Children and Youth
Language: en
Pages: 87
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2013-05-14 - Publisher: National Academies Press

DOWNLOAD EBOOK

The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of gi
Marketing Food to Children and Adolescents
Language: en
Pages: 0
Authors: Nicoletta A. Wilks
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher:

DOWNLOAD EBOOK

This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Tra
Preventing Childhood Obesity
Language: en
Pages: 435
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2005-01-31 - Publisher: National Academies Press

DOWNLOAD EBOOK

Children's health has made tremendous strides over the past century. In general, life expectancy has increased by more than thirty years since 1900 and much of
Food advertising to children
Language: en
Pages: 48
Authors: Anna Lena Hallmann
Categories: Business & Economics
Type: BOOK - Published: 2013-10-21 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, Berlin School of Economics and Law, l