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Health Services Marketing
Language: en
Pages: 170
Authors: Richard K. Thomas
Categories: Medical
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media

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For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, pr
Marketing Health Services
Language: en
Pages:
Authors: Richard K. Thomas
Categories:
Type: BOOK - Published: 2020 - Publisher:

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"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current
Health Service Marketing Management in Africa
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Pages: 409
Authors: Robert Hinson
Categories: Medical
Type: BOOK - Published: 2019-12-06 - Publisher: CRC Press

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Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marke
Essentials of Health Care Marketing
Language: en
Pages: 609
Authors: Berkowitz
Categories: Business & Economics
Type: BOOK - Published: 2016-08-15 - Publisher: Jones & Bartlett Publishers

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Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular
Modern Health Care Marketing
Language: en
Pages: 515
Authors: Gamini Gunawardane
Categories: Business & Economics
Type: BOOK - Published: 2020-06-05 - Publisher: World Scientific

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This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This