Marketing in the Cyber Era: Strategies and Emerging Trends

Marketing in the Cyber Era: Strategies and Emerging Trends
Author :
Publisher : IGI Global
Total Pages : 357
Release :
ISBN-10 : 9781466648654
ISBN-13 : 1466648651
Rating : 4/5 (54 Downloads)

Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali

Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.


Marketing in the Cyber Era: Strategies and Emerging Trends Related Books

Marketing in the Cyber Era: Strategies and Emerging Trends
Language: en
Pages: 357
Authors: Ghorbani, Ali
Categories: Business & Economics
Type: BOOK - Published: 2013-12-31 - Publisher: IGI Global

DOWNLOAD EBOOK

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 2254
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2014-12-31 - Publisher: IGI Global

DOWNLOAD EBOOK

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and th
Marketing in the Cyber ERA
Language: en
Pages: 337
Authors: Ali Ghorbani
Categories:
Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

Leveraging Computer-Mediated Marketing Environments
Language: en
Pages: 492
Authors: Bowen, Gordon
Categories: Business & Economics
Type: BOOK - Published: 2019-01-25 - Publisher: IGI Global

DOWNLOAD EBOOK

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve