Marketing Strategy and Management

Marketing Strategy and Management
Author :
Publisher : Red Globe Press
Total Pages : 0
Release :
ISBN-10 : 1137025824
ISBN-13 : 9781137025821
Rating : 4/5 (24 Downloads)

Book Synopsis Marketing Strategy and Management by : Michael J. Baker

Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Red Globe Press. This book was released on 2014-12-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.


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