Related Books

Marketing New Realities
Language: en
Pages: 118
Authors: Cathy Hackl
Categories: Augmented reality
Type: BOOK - Published: 2017-11-06 - Publisher:

DOWNLOAD EBOOK

Virtual Reality Marketing
Language: en
Pages: 225
Authors: Henry Stuart
Categories: Business & Economics
Type: BOOK - Published: 2018-10-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for b
Marketing
Language: en
Pages: 564
Authors: Jon Groucutt
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. Th
Reality In Advertising
Language: en
Pages: 123
Authors: Rosser Reeves
Categories: Business & Economics
Type: BOOK - Published: 2017-06-09 - Publisher: Lulu.com

DOWNLOAD EBOOK

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i
(Re)inventing the Brand
Language: en
Pages: 248
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions a