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Marketing Related Motives In Mergers Acquisitions

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Marketing-Related Motives in Mergers & Acquisitions

Marketing-Related Motives in Mergers & Acquisitions
Author :
Publisher : Springer Science & Business Media
Total Pages : 197
Release :
ISBN-10 : 9783663107361
ISBN-13 : 3663107361
Rating : 4/5 (61 Downloads)
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Book Synopsis Marketing-Related Motives in Mergers & Acquisitions by : Denise Dahlhoff

Download or read book Marketing-Related Motives in Mergers & Acquisitions written by Denise Dahlhoff and published by Springer Science & Business Media. This book was released on 2013-11-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prompted by an increasing number of mergers and acquisitions (M&As), Denise Dahlhoff investigates the role of marketing-related motives in M&As in the U.S. food industry.


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