Download or read book Strategic Marketing in Practice written by Ashok Ranchhod and published by Routledge. This book was released on 2006 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.