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Marketing to the Affluent
Language: en
Pages: 302
Authors: Thomas J. Stanley
Categories: Business & Economics
Type: BOOK - Published: 2012-06-29 - Publisher: Rosetta Books

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The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market. No o
Marketing to the Affluent
Language: en
Pages: 344
Authors: Thomas J. Stanley
Categories: Business & Economics
Type: BOOK - Published: 1988 - Publisher: Irwin Professional Publishing

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The classic in identifying, understanding, and targeting wealthy people, Marketing to the Affluent reveals true demographics, psychographics, and buying and pat
Selling to the Affluent
Language: en
Pages: 502
Authors: Thomas J. Stanley
Categories: Business & Economics
Type: BOOK - Published: 1997-08-22 - Publisher: McGraw Hill Professional

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Dr. Stanley shows how to push the "hot buttons" of the people you've found to improve your closing percentage . . . . and income. This essential resource reveal
The Art of Selling to the Affluent
Language: en
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Authors: Matt Oechsli
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Type: BOOK - Published: 2010-12-14 - Publisher: John Wiley & Sons

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This insightful book shows salespeople how to meet the needs of affluent clients from the initial contact, to the sales presentation, to providing the level of
The Complete Guide to Selling and Marketing to Affluent Customers
Language: en
Pages: 290
Authors: Tamsen Butler
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Atlantic Publishing Company

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The world is full of potential customers, but there are none more desirable than the wealthy. Cognizant of their investments and purchases, marketing a product