Mass Moralizing

Mass Moralizing
Author :
Publisher : Lexington Books
Total Pages : 259
Release :
ISBN-10 : 9780739188521
ISBN-13 : 0739188526
Rating : 4/5 (21 Downloads)

Book Synopsis Mass Moralizing by : Phil Hopkins

Download or read book Mass Moralizing written by Phil Hopkins and published by Lexington Books. This book was released on 2015-04-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.


Mass Moralizing Related Books

Mass Moralizing
Language: en
Pages: 259
Authors: Phil Hopkins
Categories: Philosophy
Type: BOOK - Published: 2015-04-02 - Publisher: Lexington Books

DOWNLOAD EBOOK

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachmen
Decolonizing Emotions in French Algeria
Language: en
Pages: 431
Authors: Christiane-Marie Abu Sarah
Categories: Political Science
Type: BOOK - Published: 2024-08-22 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Alongside the diplomatic struggles of the early Cold War, European politicians worked to shape emotions about the postwar order-advocating fear of communism and
A Companion to Ancient Philosophy
Language: en
Pages: 452
Authors: Sean D. Kirkland
Categories: Philosophy
Type: BOOK - Published: 2018-10-15 - Publisher: Northwestern University Press

DOWNLOAD EBOOK

A Companion to Ancient Philosophy is a collection of essays on a broad range of themes and figures spanning the entire period extending from the Pre-Socratics t
Reflections on The Moral & Spiritual Crisis in Education
Language: en
Pages: 316
Authors: David E. Purpel
Categories: Education
Type: BOOK - Published: 2004 - Publisher: Peter Lang

DOWNLOAD EBOOK

This book takes a sharply critical view of contemporary society with a searing indictment of our morally and intellectually bankrupt educational system. Uniquel
Advertising and Reality
Language: en
Pages: 284
Authors: Amir Hetsroni
Categories: Social Science
Type: BOOK - Published: 2012-11-02 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in adver