The New Maximarketing
Author | : Stan Rapp |
Publisher | : McGraw-Hill Companies |
Total Pages | : 358 |
Release | : 1996 |
ISBN-10 | : 0071342516 |
ISBN-13 | : 9780071342513 |
Rating | : 4/5 (16 Downloads) |
Book Synopsis The New Maximarketing by : Stan Rapp
Download or read book The New Maximarketing written by Stan Rapp and published by McGraw-Hill Companies. This book was released on 1996 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated guide shows marketers and advertisers in manufacturing, service firms, retailing and direct marketing how to examine and maximize every step in the marketing process, to reach customers directly, and seize competitive advantage.