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Media Strategy and Planning Workbook
Language: en
Pages: 0
Authors: Don L. Dickinson
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Type: BOOK - Published: 2012-09-12 - Publisher:

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The second edition of Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan is now available from Racom Communications. This edition feat
Media Planning Workbook
Language: en
Pages: 224
Authors: Jack Zanville Sissors
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: National Textbook Company

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Media Planning & Buying N the 21st Century
Language: en
Pages: 684
Authors: Ronald D. Geskey, Sr.
Categories: Advertising media planning
Type: BOOK - Published: 2016-11-19 - Publisher: Createspace Independent Publishing Platform

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UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes
Advertising Media Workbook and Sourcebook
Language: en
Pages: 361
Authors: Kim Bartel Sheehan
Categories: Business & Economics
Type: BOOK - Published: 2015-01-05 - Publisher: Routledge

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This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world ex
Advertising Media Planning
Language: en
Pages: 0
Authors: Larry D. Kelley
Categories: Advertising media planning
Type: BOOK - Published: 2012 - Publisher: Routledge

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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved i