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Effective Media Relations

Effective Media Relations
Author :
Publisher : Kogan Page Publishers
Total Pages : 164
Release :
ISBN-10 : 0749443804
ISBN-13 : 9780749443801
Rating : 4/5 (04 Downloads)
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Book Synopsis Effective Media Relations by : Michael Bland

Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2005 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.


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Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new model
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Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowled
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In this book, Ian Taylor examines how a social movement, the anti-Iraq War movement in the UK, engaged with the media as a part of their campaigning against the