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Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor
Language: en
Pages: 326
Authors: Francisco Gonzálvez-García
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-10-30 - Publisher: John Benjamins Publishing

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The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a mor
The Contemporary Theory of Metaphor
Language: en
Pages: 294
Authors: Ning Yu
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1998-01-01 - Publisher: John Benjamins Publishing

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This volume aims to contribute to the theory of metaphor from the viewpoint of Chinese, in order to help place the theory into a wider cross-linguistic and cros
The Contemporary Theory of Metaphor
Language: en
Pages: 290
Authors: Ning Yu
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1998-07-15 - Publisher: John Benjamins Publishing

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This comparative study of Chinese and English metaphor contributes to the search for metaphoric universals by placing the contemporary theory of metaphor in a b
Metaphor, Metonymy, and Experientialist Philosophy
Language: en
Pages: 297
Authors: Verena Haser
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-12-22 - Publisher: Walter de Gruyter

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The present book provides a detailed criticism of experientialist semantics, focusing both on philosophical issues connected with experientialism and on cogniti
Multimodal Metaphor and Metonymy in Advertising
Language: en
Pages: 242
Authors: Paula Pérez Sobrino
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-12-15 - Publisher: John Benjamins Publishing Company

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Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyo