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Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor
Language: en
Pages: 326
Authors: Francisco Gonzálvez-García
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-10-30 - Publisher: John Benjamins Publishing

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The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a mor
The Contemporary Theory of Metaphor
Language: en
Pages: 294
Authors: Ning Yu
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1998-01-01 - Publisher: John Benjamins Publishing

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This volume aims to contribute to the theory of metaphor from the viewpoint of Chinese, in order to help place the theory into a wider cross-linguistic and cros
Multimodal Metaphor and Metonymy in Advertising
Language: en
Pages: 242
Authors: Paula Pérez Sobrino
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-12-15 - Publisher: John Benjamins Publishing Company

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Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyo
Current Approaches to Metaphor Analysis in Discourse
Language: en
Pages: 246
Authors: Ignasi Navarro i Ferrando
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-09-02 - Publisher: Walter de Gruyter GmbH & Co KG

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This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor acro
Metaphor in Focus
Language: en
Pages: 180
Authors: Francesca Ervas
Categories: Philosophy
Type: BOOK - Published: 2014-09-18 - Publisher: Cambridge Scholars Publishing

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This book is a philosophical guide on metaphor use. Previous research concerning metaphors has focused on either the theoretical-linguistic problems or the uses