Related Books

Modern Marketing Thought
Language: en
Pages: 548
Authors: John Howard Westing
Categories: Business & Economics
Type: BOOK - Published: 1975 - Publisher: MacMillan Publishing Company

DOWNLOAD EBOOK

The History of Marketing Thought
Language: en
Pages: 406
Authors: Robert Bartels
Categories: Business & Economics
Type: BOOK - Published: 1988 - Publisher: Publishing Horizons, Incorporated

DOWNLOAD EBOOK

Managing The Professional Service Firm
Language: en
Pages: 479
Authors: David H. Maister
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of
Adcreep
Language: en
Pages: 291
Authors: Mark Bartholomew
Categories: Law
Type: BOOK - Published: 2017-05-23 - Publisher: Stanford University Press

DOWNLOAD EBOOK

Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—m
A Twenty-First Century Guide to Aldersonian Marketing Thought
Language: en
Pages: 572
Authors: Ben Wooliscroft
Categories: Business & Economics
Type: BOOK - Published: 2006-02-23 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the pre