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Museum Marketing and Strategy
Language: en
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Authors: Neil G. Kotler
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Type: BOOK - Published: 2008-07-10 - Publisher: John Wiley & Sons

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
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Categories: Business & Economics
Type: BOOK - Published: 1998-05-08 - Publisher: Jossey-Bass

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This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it
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Type: BOOK - Published: 2016-08-25 - Publisher: John Wiley & Sons

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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi
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Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif
Marketing and Social Media
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum