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New Service Development
Language: en
Pages: 348
Authors: James A. Fitzsimmons
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

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This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw
Involving Customers in New Service Development
Language: en
Pages: 333
Authors: Bo Edvardsson
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: World Scientific

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This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a
New Service Development
Language: en
Pages: 345
Authors: James A. Fitzsimmons
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: SAGE

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This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw
Developing New Products and Services
Language: en
Pages: 241
Authors: Lawrence Sanders
Categories: Business & Economics
Type: BOOK - Published: 2011-10-14 - Publisher: Business Expert Press

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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that
Service Business Development
Language: en
Pages: 319
Authors: Thomas Fischer
Categories: Business & Economics
Type: BOOK - Published: 2012-05-24 - Publisher: Cambridge University Press

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Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differenti