Words That Work

Words That Work
Author :
Publisher : Hachette Books
Total Pages : 414
Release :
ISBN-10 : 9781401385743
ISBN-13 : 1401385745
Rating : 4/5 (43 Downloads)

Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.


Words That Work Related Books

Words That Work
Language: en
Pages: 414
Authors: Dr. Frank Luntz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007-01-02 - Publisher: Hachette Books

DOWNLOAD EBOOK

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun
It's Not What You Say, It's How You Say It
Language: en
Pages: 180
Authors: Joan Detz
Categories: Business & Economics
Type: BOOK - Published: 2000-10-12 - Publisher: Macmillan + ORM

DOWNLOAD EBOOK

Why do some speakers succeed while many bore their audiences and lose their listeners? Speaking coach Joan Detz has worked with top clients for more than 15 yea
What Do You Say?
Language: en
Pages: 337
Authors: William Stixrud, PhD
Categories: Family & Relationships
Type: BOOK - Published: 2022-08-16 - Publisher: Penguin

DOWNLOAD EBOOK

A guide to effectively communicating with teenagers by the bestselling authors of The Self-Driven Child If you're a parent, you've had a moment--maybe many of t
Say What You Mean
Language: en
Pages: 306
Authors: Oren Jay Sofer
Categories: Self-Help
Type: BOOK - Published: 2018-12-11 - Publisher: Shambhala Publications

DOWNLOAD EBOOK

Find your voice, speak your truth, listen deeply—a guide to having more meaningful and mindful conversations through nonviolent communication We spend so much
The Power of a Positive No
Language: en
Pages: 274
Authors: William Ury
Categories: Self-Help
Type: BOOK - Published: 2007-02-27 - Publisher: Bantam

DOWNLOAD EBOOK

A practical three-step method for saying no in any situation—without losing the deal or the relationship, from the author of Possible and Getting Past No “I