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Persuasive Communication, Third Edition
Language: en
Pages: 401
Authors: James B. Stiff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-08-22 - Publisher: Guilford Publications

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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Persuasive Communication
Language: en
Pages: 296
Authors: Erwin Paul Bettinghaus
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1980 - Publisher:

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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social science
Persuasive Communication
Language: en
Pages: 277
Authors: Kristie Sigler
Categories:
Type: BOOK - Published: 2021-08-30 - Publisher: Kendall/Hunt Publishing Company

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A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of the
Persuasive Communication
Language: en
Pages: 481
Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
Persuasive Communication
Language: en
Pages: 372
Authors: James Brian Stiff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press

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This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and socia