Related Books

Political Marketing in the 2016 U.S. Presidential Election
Language: en
Pages: 130
Authors: Jamie Gillies
Categories: Political Science
Type: BOOK - Published: 2017-08-04 - Publisher: Springer

DOWNLOAD EBOOK

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa
Political Marketing in the 2020 U.S. Presidential Election
Language: en
Pages: 160
Authors: Jamie Gillies
Categories: Political Science
Type: BOOK - Published: 2021-12-10 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to
Social Media, Political Marketing and the 2016 U.S. Election
Language: en
Pages: 314
Authors: Christine B. Williams
Categories: Political Science
Type: BOOK - Published: 2018-10-08 - Publisher: Routledge

DOWNLOAD EBOOK

Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates t
Political Advertising in the United States
Language: en
Pages: 241
Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

DOWNLOAD EBOOK

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Political Marketing
Language: en
Pages: 292
Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

DOWNLOAD EBOOK

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie