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Political Marketing in the United States
Language: en
Pages: 331
Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-08-28 - Publisher: Routledge

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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o
Political Advertising in the United States
Language: en
Pages: 241
Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Political Marketing
Language: en
Pages: 292
Authors: Jennifer Lees-Marshment
Categories: Political Science
Type: BOOK - Published: 2014-05-09 - Publisher: Routledge

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Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie
Campaigns and Political Marketing
Language: en
Pages: 222
Authors: Wayne Steger
Categories: Business & Economics
Type: BOOK - Published: 2013-02-01 - Publisher: Routledge

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Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the h
The Marketing of the President
Language: en
Pages: 188
Authors: Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: SAGE

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Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi