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Positioning Theory and Strategic Communication
Language: en
Pages: 242
Authors: Melanie James
Categories: Business & Economics
Type: BOOK - Published: 2014-06-13 - Publisher: Routledge

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In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions
Positioning Theory
Language: en
Pages: 228
Authors: Rom Harré
Categories: Psychology
Type: BOOK - Published: 1998-11-18 - Publisher: Wiley-Blackwell

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In this book, Rom Harre give a state of the art overview of positioning theory via contributions from some of the world's leading experts in the field.
The Routledge International Handbook of Positioning Theory
Language: en
Pages: 694
Authors: Mary B. McVee
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2024-06-01 - Publisher: Taylor & Francis

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This handbook is the first of its kind to explore Positioning Theory. Taking inspiration from the groundwork set by Rom Harré and collaborators such as Bronwyn
Brand Positioning
Language: en
Pages: 320
Authors: Erik Kostelijk
Categories: Business & Economics
Type: BOOK - Published: 2020-01-23 - Publisher: Routledge

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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and dev
Strategic Communication Theory and Practice
Language: en
Pages: 254
Authors: Carl H. Botan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-12-18 - Publisher: John Wiley & Sons

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A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication