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This book is an accessible and comparatively short text that can comfortably be read cover-to-cover over the course of a semester. It has been written for reade
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Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the busin
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The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the
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In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume h