Principles Of Services Marketing
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Language: en
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Type: BOOK - Published: 2011 - Publisher:
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services M
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Pages: 414
Pages: 414
Type: BOOK - Published: 1999 - Publisher:
This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 1995 - Publisher: Simon & Schuster Books For Young Readers
This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a f
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily
Language: en
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Type: BOOK - Published: - Publisher: Ingram