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Private Label Brands Are a Threat for High Value Manufacturer's Brands Such as
Language: en
Pages: 105
Authors: Miriam Mennen
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: GRIN Verlag

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Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Unive
Private label brands are a threat for high value manufacturer’s brands such as “Charmin”!
Language: en
Pages: 100
Authors: Miriam Mennen
Categories: Business & Economics
Type: BOOK - Published: 2011-01-19 - Publisher: GRIN Verlag

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Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, University of Sunderland, language: E
Private Label Strategy
Language: en
Pages: 292
Authors: Nirmalya Kumar
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Harvard Business Press

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The growth in private labels has huge implications for managers on both sides.
Private Labels
Language: en
Pages: 408
Authors: Philip B. Fitzell
Categories: Business & Economics
Type: BOOK - Published: 1982 - Publisher:

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Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th ce
The Explosive Growth of Private Labels in North America
Language: en
Pages: 306
Authors: Philip B. Fitzell
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: Global Book Productions

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This book provides a unique perspective, beginning in the 19th century, of the growth and change of the food and drug store businesses in the United States, Can