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Promoting and Marketing Events
Language: en
Pages: 312
Authors: Nigel Jackson
Categories: Business & Economics
Type: BOOK - Published: 2013-10-28 - Publisher: Routledge

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This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e
Trade Show and Event Marketing
Language: en
Pages: 376
Authors: Ruth P. Stevens
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Texere

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Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media
Promoting and Marketing Events
Language: en
Pages: 276
Authors: Nigel Jackson
Categories: Business & Economics
Type: BOOK - Published: 2013-10-28 - Publisher: Routledge

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This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is e
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Language: en
Pages: 296
Authors: Rob Davidson
Categories: Business & Economics
Type: BOOK - Published: 2012-05-31 - Publisher: Routledge

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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in
Place Event Marketing in the Asia Pacific Region
Language: en
Pages: 140
Authors: Waldemar Cudny
Categories: Business & Economics
Type: BOOK - Published: 2021-08-19 - Publisher: Routledge

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place