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Psychological Foundations of Attitudes
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Authors: Anthony G. Greenwald
Categories: Psychology
Type: BOOK - Published: 2013-09-24 - Publisher: Academic Press

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Psychological Foundations of Attitudes presents various approaches and theories about attitudes. The book opens with a chapter on the development of attitude th
Psychological Foundations of Education
Language: en
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Authors: B. Claude Mathis
Categories: Education
Type: BOOK - Published: 2013-09-17 - Publisher: Academic Press

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Psychological Foundations of Education presents some of the principles of psychology that are relevant to learning and teaching. It presents an alternative answ
The SAGE Handbook of Social Psychology
Language: en
Pages: 417
Authors: Michael A Hogg
Categories: Psychology
Type: BOOK - Published: 2007-03-26 - Publisher: SAGE

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`This Volume is everything one would want from a one-volume handbook′ - Choice Magazine In response to market demand, The SAGE Handbook of Social Psychology:
Attitudes
Language: en
Pages: 544
Authors: Richard E. Petty
Categories: Psychology
Type: BOOK - Published: 2008-10-09 - Publisher: Psychology Press

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This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people�
Psychological Foundations of Marketing
Language: en
Pages: 406
Authors: Allan J Kimmel
Categories: Business & Economics
Type: BOOK - Published: 2018-01-12 - Publisher: Routledge

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This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited fo