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Quantitative Analysis Of Market Research Data

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Marketing Research Methods

Marketing Research Methods
Author :
Publisher : Cambridge University Press
Total Pages : 883
Release :
ISBN-10 : 9781108834988
ISBN-13 : 1108834981
Rating : 4/5 (88 Downloads)
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Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


Marketing Research Methods Related Books

Marketing Research Methods
Language: en
Pages: 883

Marketing Research Methods

Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Quantitative Analysis of Market Research Data
Language: en
Pages: 62

Quantitative Analysis of Market Research Data

Authors: Malcolm Walsh
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Market Research
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This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly usin
Quantitative Models in Marketing Research
Language: en
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Quantitative Models in Marketing Research

Authors: Philip Hans Franses
Categories: Business & Economics
Type: BOOK - Published: 2001-08-09 - Publisher: Cambridge University Press

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Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transacti
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Language: en
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Authors: Erik Mooi
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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as