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Brand Jamaica
Language: en
Pages: 250
Authors: Hume Johnson
Categories: Social Science
Type: BOOK - Published: 2019-12-01 - Publisher: U of Nebraska Press

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Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at lar
Re-imagining Nation as Brand
Language: en
Pages:
Authors: Nadezhda Kaneva
Categories: Branding (Marketing)
Type: BOOK - Published: 2007 - Publisher:

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This study explores the emerging global phenomenon of nation branding and focuses specifically on its implications for post-communist nations. The study situate
Nation Branding
Language: en
Pages: 259
Authors: Keith Dinnie
Categories: Business & Economics
Type: BOOK - Published: 2015-08-27 - Publisher: Routledge

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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice
Nation branding
Language: en
Pages: 261
Authors: Keith Dinnie
Categories: Business & Economics
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge

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Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
Re:imagining Change
Language: en
Pages: 317
Authors: Patrick Reinsborough
Categories: Political Science
Type: BOOK - Published: 2017-10-01 - Publisher: PM Press

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Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique b