Download or read book Reaching the Interactive Customer written by Mai-lan Tomsen and published by Cambridge University Press. This book was released on 2003-03-31 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reaching the Interactive Customer provides critical information for business professionals who want to understand a "connected world", linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.