Reasserting The Disney Brand In The Streaming Era
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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acqui
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This volume considers the different implications of the rise of streaming services and their particular acceleration during the COVID-19 pandemic. Exploring the
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This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks for
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