The Public Relations Handbook

The Public Relations Handbook
Author :
Publisher : Routledge
Total Pages : 574
Release :
ISBN-10 : 9781317487364
ISBN-13 : 1317487362
Rating : 4/5 (64 Downloads)

Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2016-05-20 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.


The Public Relations Handbook Related Books

The Public Relations Handbook
Language: en
Pages: 574
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2016-05-20 - Publisher: Routledge

DOWNLOAD EBOOK

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapter
Same-Sex Relationships, Law and Social Change
Language: en
Pages: 295
Authors: Frances Hamilton
Categories: Law
Type: BOOK - Published: 2020-01-15 - Publisher: Routledge

DOWNLOAD EBOOK

This edited collection provides a forum for rigorous analysis of the necessity for both legal and social change with regard to regulation of same-sex relationsh
Handbook of US–China Relations
Language: en
Pages: 535
Authors: Andrew T.H. Tan
Categories: Political Science
Type: BOOK - Published: 2016-08-26 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This Handbook addresses the key questions surrounding US–China relations: what are the historical and contemporary contexts that underpin this complex relatio
The Political Economy of China–Latin America Relations
Language: en
Pages: 132
Authors: Alvaro Mendez
Categories: Political Science
Type: BOOK - Published: 2020-03-21 - Publisher: Springer Nature

DOWNLOAD EBOOK

The book explores the ways in which Latin American states are capitalizing or failing to capitalize on the initiatives of China in world affairs. The authors hy
China-Japan Relations in the 21st Century
Language: en
Pages: 388
Authors: Lam Peng Er
Categories: History
Type: BOOK - Published: 2017-09-05 - Publisher: Springer

DOWNLOAD EBOOK

This new collection examines the paradox of Sino-Japanese relations and the rising diplomatic antagonism between both countries despite deepening economic inter