Religion and Consumer Behaviour in Developing Nations

Religion and Consumer Behaviour in Developing Nations
Author :
Publisher : Edward Elgar Publishing
Total Pages : 256
Release :
ISBN-10 : 9781839101038
ISBN-13 : 1839101032
Rating : 4/5 (38 Downloads)

Book Synopsis Religion and Consumer Behaviour in Developing Nations by : Ayantunji Gbadamosi

Download or read book Religion and Consumer Behaviour in Developing Nations written by Ayantunji Gbadamosi and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.


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Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key