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Reputation Management
Language: en
Pages: 291
Authors: Sabrina Helm
Categories: Business & Economics
Type: BOOK - Published: 2011-08-29 - Publisher: Springer Science & Business Media

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure
Reputation Management
Language: en
Pages: 457
Authors: John Doorley
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Taylor & Francis

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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be
Reputation Management
Language: en
Pages: 306
Authors: Tony Langham
Categories: Business & Economics
Type: BOOK - Published: 2018-12-21 - Publisher: Emerald Group Publishing

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The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or
Reputation Management Techniques in Public Relations
Language: en
Pages: 451
Authors: Erdemir, Ayse
Categories: Business & Economics
Type: BOOK - Published: 2018-01-26 - Publisher: IGI Global

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Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh
Strategic Reputation Management
Language: en
Pages: 243
Authors: Pekka Aula
Categories: Business & Economics
Type: BOOK - Published: 2020-08-11 - Publisher: Routledge

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Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies.