Reputation Management
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Language: en
Pages: 291
Pages: 291
Type: BOOK - Published: 2011-08-29 - Publisher: Springer Science & Business Media
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure
Language: en
Pages: 457
Pages: 457
Type: BOOK - Published: 2007 - Publisher: Taylor & Francis
'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2018-12-21 - Publisher: Emerald Group Publishing
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an or
Language: en
Pages: 451
Pages: 451
Type: BOOK - Published: 2018-01-26 - Publisher: IGI Global
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh
Language: en
Pages: 243
Pages: 243
Type: BOOK - Published: 2020-08-11 - Publisher: Routledge
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies.